Media Effects: Representations & Effects on Diverse Audiences

wordlewordle 2Class data from short writing prompt:

1) What is one aspect of media representation and portrayals that concerns you from the readings for today?

2) What is one aspect of the potential for media to effect diverse audiences that you find particularly striking based on our readings for today?

Many of the negative portrayals of minorities in media (cable t and network tv) were disproportionately more than the negative portrayals in actual society. For example, Muslims were portrayed more as terrorists in cable tv/network tv, than if they were actually terrorists in real life.

One aspect of media representation that concerns me is the misrepresentation of minorities in news and TV

After being made aware that Latin@ is represented by white, hispanic, black, and native american people, I worry that they are being overly generalized and stereotyped, which couldn’t possibly be good/accurate because it is such a large + diverse group.

The fact that stereotypes are perpetuated consciously or even unconsciously.

The white-washing of our media really concerns me. Whites are already a majority in America (although that is changing!) but they are shown in much higher percentages than they actually exist—perpetuating whiteness as the ideal or as the ‘invisible race.’

The statistics on crime where some groups were overrepresented in the media for crimes (actual crime log statistics were lower)

Implicit media attitudes affect multiple groups across a diverse spectrum

One of the most salient and recurring aspects of media representation surely lies in the act of “typecasting” certain people in the media according to some external traits. Indeed attributing certain roles to people based on their ethnicity or income etc…

One aspect of media representation and portrayals that concerns me is the significantly greater representation of black and white Americans in media in comparison to Latinos, Asian American, and Native American, especially given that the first group makes up a substantial percentage of the minority population in the US today.

The disproportionate representation of people of color as criminals & perpetrators compared to white people in TV

What concerns me the most is the portrayal of women especially in Disney movies. They appear weak and always need to be saved by a man. I’m afraid that little girls will think this is ok.

certain groups not being portrayed accurately/not portrayed at all

Nobody ever sees Native Americans represented in television or movies. Very infrequent and not very accurate in supporting roles.

If young children see media & they start to believe the stereotypes of have low self esteem b/c of the stereotypes

One aspect of media representation and portrayals that concerns me is how more often than not there’s a stereotype or parameter in play concerning actors’ age, race, ability, sex, or gender. Media does not really stray too far from what’s considered normal.

It is concerning that media channels aren’t held to accurate representation standards.

Media representation & portrayals

I am concerned by the skewed representation of certain ethnic groups—ex: Black people

Simple stereotypes continue to be re-used over and over again, even when they have been shown to create negative effects.

Rep + portrayal: It is crazy to think how certain groups/races are shown doing specific things such as being the perpetrator + victim + we accept that reality.

One aspect that concern me is misrepresentation of a particular group or a particular media, because that can be extremely effective in a negative manner.

The mainstreaming/white washing of identity

The findings that younger Latino children saw less problems with stereotypes on tv than adults. Also the statistic that Latinos are grossly over represented as criminals. Young, impressionable Latino children may grow up to be the stereotype they identify with, not necessarily, but the more they identify with the character the higher the probability.

Portrayals of women – roles fitting clichés or stereotypes

Just because something is represented through presence doesn’t mean it’s an accurate representation.

As I talked about in my points & prompts, I was concerned not only by the ways races were being represented and stereotyped to the larger culture, but also to their own race. Minorities (and people in general) look to television to see portrayals of their own race, + when these portrayals are not representative they can damage races’ ideas of their role in society

In terms of a specific ethnic group, the news depiction of Black Americans is highly unsettling. Blacks although commit crimes at the same rates as whites, will be featured twice as likely for their crime. This creates an stereotype as black as nothing more than criminals when viewed in real world.

I find the media representation and portrayals of race to be particularly disturbing.

The way media portrays violence and has almost become “numb” to with how much is used in media today. Especially if portraying a certain race or something as “violent.”

I find it worrisome that the prevalence of stereotyping in most media seems to reflect that, unfortunately, the writers and creators that gain prominence in our culture tend to be white, 30-something men.

There is not enough racial representation in film/television, which is concerning that in the progressive world we live in this is still an issue.


The more audiences see something, the more standard it becomes. Our lives and ideas are easily effected by what we repeatedly see – therefore, the lack of diversity in film will make diversity seem less important in real life.

Media can affect diverse audiences by the range of cultures and lifestyles they choose to depict, thus defining what’s normal.

Media has the potential for effect such diverse audiences because of how accessible it is along with how many different interpretations can be drawn from the same item

I find it particularly striking that media is able to target a diverse audience b/c of convergence & the consequences of stereotyping as a result.

They create biased opinions of minority groups that lead to stereotypes.

Media effects diverse audiences by perpetuating stereotypes, but if used correctly it could accurately represent them (in terms of both roles + representative depictions) and therefore allow television to mirror reality.

The fact that just because a percentage of representations is accurate or, in some cases, more than accurate, does not necessarily mean an audience is being fairly represented. Roles matter, essentially. Genres matter. Because if these roles perpetuate stereotypes if can affect audience’s identities and abilities to overcome stereotypes.

The potential media has for reinforcing public opinion is striking to me. Even contrary opinions don’t necessarily change someone’s opinion.

To set an agenda on what identities are most salient

One aspect that I find particularly interesting about the effect on diverse audiences is the use of propaganda and how much that effect different audiences.

Each TV watcher, for instance, can flip through channels that appeal to his/her view of reality. In doing this he/she chooses to align himself/herself with shows portraying certain stereotypes that demonstrate a lot of racial stereotyping.

Cultivation theory scares me the most; people begin to think the media represents real racial experience

Media to effect diverse audiences

Lack of representation/negative representation of ethnic groups can lead to negative group based comparisons

Television/media can provide miss-information about demographics & minorities based on representation

I found how lack of diverse media portrayals can negatively subconsciously affect minority groups and the internal distress that might cause them, plus their feeling of no control over it.

What is particularly striking for the potential of media is that there is increasingly more and more representation in media that allows a mirror into the lives of these diverse groups of people. However, many of these representations do not necessarily put them in a positive light.

Media affects our children. Shapes prejudices and primes stereotypes

How misrepresentation/overrepresentation/underrepresentation of certain ethnic groups participation in certain actions (violence, illegal immigration) can create not only stereotypes but also cause ingroups to believe such stereotypes.

The power that media has that isn’t even recognized/utilized

I was interested in how the islamophobia and linking Muslims with acts of terror could affect people- making them even more racist and prejudiced towards Muslim Americans.

The different ways in which parts of the diverse audience use media – some where using it to learn about different cultures, others were using it selectively to showcase their own cultural values, etc. –Specifically television

Because the media is constantly changing, experience alone is not sufficient for media literacy/understanding. Longtime viewers are actually targets.

One aspect of the potential for media to effect diverse audiences that I find striking is the effects of positive role portrayals across all races.

Legacy of fear

The media can attract large audiences, so it concerns me that if it comes from a source of power, such as the government, that it could negatively affect diverse audiences because they trust the source

Related to #1, if a diverse audience is underrepresented or not portrayed at all the diverse audience won’t be as strongly effected

Young kids may only get their knowledge of diverse cultures from certain shows movies that feature diversity in the background which could lead to diminished self confidence or outgroup polarization

Media effects different racial groups more differently. Many things in the media offend one group a lot whereas another group may be oblivious to the offensive nature of the content, or at least far less offended by it.

Its power is seemingly obvious effects of media have a much greater influence than we would like to think. Further than with annotation made between particular groups and metaphoric lens, a huge effect in creating social misrepresentation.



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