Britain is GREAT Campaign : How Government Agencies Handle A Country’s Public Relation

The GREAT Britain campaign was a global campaign launched by the Foreign and commonwealth office to advertise the United Kingdom overseas. With the intent to promote business, tourism and education, the British government created an array of appealing pictures that showcased attractive features of Britain. Using this set of eight posters used for the GREAT … Continue reading Britain is GREAT Campaign : How Government Agencies Handle A Country’s Public Relation

Exploitation of Women in Advertising

Probably the most prevalent issue of media ethics in terms of social responsibility is the light in which stereotypes of women are presented to the mass public.

Advertising & Public Relations: Powerful Persuasion

The Daisy Spot political ad (1964) is considered *the most* influential ad of all time. This ad cleverly suggested that Republican presidential candidate Barry Goldwater would likely get the U.S. embroiled in a nuclear war. (Pavlik & McIntosh, p. 259) —————————————————————– Sex Sells… and normalizes dangerous gendered attitudes and behaviors šJean Kilbourne TEDxLafayetteCollege š Here […]

ESPN The Body Issue

The ESPN Body Issue is a campaign that promotes the healthy, super-fit bodies of elite athletes. Each issue shows a picture of one athlete posing naked (of course the pictures are censored as to not offend anyone) with a pose that has something to do with his/her sport.  Here are some examples:   All of … Continue reading ESPN The Body Issue

Mcdonalds Will Make You Smile

Mcdonalds “Smile” add campaign has been around for a few years now. Commercials, online ads, photographs, all are built off the premise that McDonald’s will bring a smile to everybody’s face. Wherever there is a smile missing, McDonald’s can fix that. I can specifically remember when I was younger, I would see the ads and comercials on TV and immediately was a happy meal.

Ben and Jerry’s: Morals, Marriage, and Marketing

After the Supreme Court of the United States ruled in favor of same sex marriage this summer, Vermont-based ice cream company Ben and Jerry’s announced they were renaming their Chocolate Chip Cookie Dough flavor to “I Dough, I Dough” in a public gesture of support for LGBTQ equality.

The Human Side of Advertising: We Are Not Role Models

Nike was now as much a state of mind as it was a company that sold products. Nike gave kids hope. Nike was a role model. Their ads featured dramatic portrayals of their superstar clientele and more light-hearted, relatable spots that drew in young people who looked up to these athletes. Nike was a platform that gave these kids motivation, and gave them people to look up to and strive to be like. They could do anything they wanted, all they had to do was get out there and “just do it.”

Misty Copeland and Lifestyle Branding

Lifestyle branding employs inspirational stories and figureheads, empowering individualistic messages, powerful music/images, and other powers of persuasion to effectively and emotionally tie audiences to products. Under Armour’s “Rule Yourself” campaign utilizes lifestyle branding in multiple mediums. On their website, they have chosen prima ballerina Misty Copeland as the face of the campaign.

Selling more than just Coca Cola

Coca-Cola is the most widely recognized brand in the world. This didn’t happen by chance, the company has marketing techniques and a constant campaign that not only sells their product, but sells a lifestyle. They sell happiness and a sense of community. In a particular ad called “The Coca Cola Happiness Machine”, hidden cameras show college students’ reactions to a very special machine placed in the middle of their campus.

Three Reasons Why Old Spice Is the Ad Campaign you want to look like

Most ad campaigns run with a mortal fear of offending anyone, lest they lose any members of that sweet, sweet, target audience.