Negativity in Ad Campaigns

It is argued that “the technology is only the means; the ends, once again will be decided by who uses the technology most imaginatively and effectively.” Negative ads may be effective, but they certainly are not imaginative.

Media Effects: Representations & Effects on Diverse Audiences

1) What is one aspect of media representation and portrayals that concerns you from the readings for today?
2) What is one aspect of the potential for media to effect diverse audiences that you find particularly striking based on our readings for today?

Why is Excessive Belief in Television News Credibility Enforcing Inaccurate Stereotypes?

In a time of unparalleled media consumption, credibility of information has become a vital component in the way we interpret and are affected by different forms of media. Interestingly, with the opening up of publicly controlled media, power associated with our day-to-day use of social media we have come to overestimate the veracity of earlier … Continue reading Why is Excessive Belief in Television News Credibility Enforcing Inaccurate Stereotypes?

Is Disney Doing Harm?

We all know Disney as one of the most trustworthy and most visible companies there is. They do their best to create things that only make the world a better place, and one the most timeless and influential ways they’ve done this through the years is their classic children’s movies. However, could these forms a of media be implicating some serious racial and gendered stereotypes our kids will see and look up to? Social cognitive theory looks at just that, and how kids might be affected.

I could survive in prison

Did anyone else feel like they had lost a second family when they finally finished Friends? *insert hands up emoji girl here*

Bachelor & Cultivation Theory

TV is different from other mass media in how it is the “great storyteller of our age.” (Class notes, Nov 2) Because of this, I wanted to look specifically at the stories that reality TV, specifically The Bachelor (my guilty pleasure), tell, and the effects they may have. As we know, Cultivation Theory is the idea that viewers who watch a lot of TV will eventually develop views of the world that are like what they see on the screen.

Game of Thrones: That’s the way it was back then

Although cultivation theory normally applies to T.V. shows that are more realistic and relatable to every day life, the theory can also apply to more fantasy type shows like Game of Thrones.

Parasocial Fun With Cumberbatch

As I was an avid tumblr user in my wild high school days, I know very much about the Sherlock fandom. I am quite familiar with the subject at hand: Sherlock, a BBC television show updating the beloved Arthur Conan Doyle detective stories into the modern era. I watched every episode religiously, I saw the fan art, I acknowledged (note: didn’t read) the fan fiction, and I too had a major crush on lead, Benedict Cumberbatch, in the early years of the show. With this in mind, the parasocial relationship between the fans and the characters of the series that was created somehow by writers, Steven Moffat and Mark Gatiss, has not gone overlooked by me, the creators and actors of the show, and the fans themselves. It is whether or not this relationship is dangerous, or simply a side of effect of good television that is the main question.

Chi-raq Controversy

The recent release of Spike Lee’s new film, Chi-raq, has raised controversy over the representative nature of the title and content of the film. Loosely based off the Greek anti-war comedy, Lysistrata, the film attempts to provide a social commentary on the numerous homicides in the Englewood Chicago neighborhood, 161 deaths this year (“Critics Slam Spike Lee over ‘Chi-Raq’ Trailer – CNN.com”).

Master of None: Combatting The Negative Effects of Cultivation

Ansari realizes how damaging it is to allow minorities to watch their own races misrepresented, mocked, and deemphasized on television (and especially the implications this has for children who grow up with a certain fabricated view of their race as portrayed on television, as he discusses this in several places in the show itself). Cultivation is a real and present threat to people’s perceptions of the world, and it can be especially dangerous when it misrepresents minorities – especially to the children watching. Shows like Master of None are attempting to combat this, while creating highly entertaining, humorous, and thought-provoking content at the same time.

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